6 Leads on Day 1 — Facebook Ads for a Local Pharmacy | ₹200/day Budget
How I generated 6 leads on Day 1 for a local pharmacy business in Patna using Facebook Lead Generation ads with just a ₹200/day budget.
META ADS
Atul Raaj Agrawal
6/24/20261 min read
I run a pharmacy business in Patna, Bihar. I also offer digital marketing services through Adtorix.To build a real case study, I decided to run a Facebook Lead Generation campaign for my own pharmacy. Real budget. Real results. No fake screenshots.
The Setup
→ Campaign Objective: Lead Generation
→ Budget: ₹200/day
→ Location: Mithapur, Patna — 5km radius
→ Audience: Age 25-55, no interest targeting
→ Ad Format: Video ad
→ Lead Form: Name + Phone number only
The ad creative was a simple video recorded at the pharmacy — authentic, local, real.
Day 1 Results
→ Leads generated: 6
→ Cost per Lead: ₹17.23
→ Amount spent: ₹103
→ Reach: 1,936 people
→ Impressions: 2,225
Key Learnings
1. Hyperlocal targeting works.5km radius in a specific area = highly relevant audience = low CPL.
2. Simple creative beats polished. A real video shot at the pharmacy converted better than any stock image would have.
3. Lead form should have a maximum of 2 fields. Name + Phone only. Every extra field reduces the completion rate.
4. Not every lead is a buyer.6 leads came in — 2 showed genuine interest. That's 33% — above industry average.
Campaign still running — Day 7 results will be published next week.
Want a similar campaign for your business?
Contact: adtorix@gmail.com
Full video walkthrough on YouTube:
