64 Leads in 7 Days — Facebook Lead Gen for a Local Pharmacy | ₹200/day Budget
How I generated 64 leads in 7 Days for a local pharmacy business in Patna using Facebook Lead Generation ads with just a ₹200/day budget.
META ADS
Atul Raaj Agrawal
6/24/20263 min read
Day 2 Update:
→ Total Leads: 12
→ Cost per Lead: ₹18.08
→ Total Spent: ₹216.92
→ Reach: 3,968
→ Impressions: 4,842
Day 3 Update:
→ Total Leads: 22
→ Cost per Lead: ₹16.50
→ Total Spent: ₹363
→ Reach: 8,004
→ Impressions: 9,845
Notable: CPL dropped from ₹18 to ₹16.50 — algorithm is self-optimizing. No changes made to campaign — just observing.
I run a pharmacy business in Patna, Bihar. I also offer digital marketing services through Adtorix.To build a real case study, I decided to run a Facebook Lead Generation campaign for my own pharmacy. Real budget. Real results. No fake screenshots.
The Setup
→ Campaign Objective: Lead Generation
→ Budget: ₹200/day
→ Location: Mithapur, Patna — 5km radius
→ Audience: Age 25-55, no interest targeting
→ Ad Format: Video ad
→ Lead Form: Name + Phone number only
The ad creative was a simple video recorded at the pharmacy — authentic, local, real.
Day 1 Results
→ Leads generated: 6
→ Cost per Lead: ₹17.23
→ Amount spent: ₹103
→ Reach: 1,936 people
→ Impressions: 2,225
Key Learnings
1. Hyperlocal targeting works.5km radius in a specific area = highly relevant audience = low CPL.
2. Simple creative beats polished. A real video shot at the pharmacy converted better than any stock image would have.
3. Lead form should have a maximum of 2 fields. Name + Phone only. Every extra field reduces the completion rate.
4. Not every lead is a buyer.6 leads came in — 2 showed genuine interest. That's 33% — above industry average.
Campaign still running — Day 7 results will be published next week.
Want a similar campaign for your business?
Contact: adtorix@gmail.com
Full video walkthrough on YouTube:
Key Learnings:
1. Hyperlocal 5km targeting = low CPL
2. Simple, authentic video > polished creative.
3. 2-field lead form = higher completion rate.
4. Never touch the campaign in the first 7 days — let the algorithm optimize.
Full video breakdown coming on YouTube.
Contact for similar campaign: adtorix@gmail.com
Day 4 Update:
→ Total Leads: 30
→ Cost per Lead: ₹17.65
→ Total Spent: ₹529.49
→ Reach: 13,368
→ Impressions: 17,233
Day 5 Update:
→ Total Leads: 36
→ Cost per Lead: ₹19.24
→ Total Spent: ₹692.55
→ Reach: 19,749
→ Impressions: 24,748
Day 6 Update:
→ Total Leads: 51
→ Cost per Lead: ₹17.55
→ Total Spent: ₹894.91
→ Reach: 26,859
→ Impressions: 34,691
The campaign is in its final day tomorrow. Complete results and video analysis coming on Day 7.
FINAL RESULTS — Day 7:
→ Total Leads: 64
→ Cost per Lead: ₹18.83 ($0.22)
→ Total Spent: ₹1,210
→ Reach: 38,426
→ Impressions: 50,846
Campaign complete.