Meta Ads
Delve into the details of my latest project transforming ad strategies with precision and creativity.
Inside Our Latest Meta Ads Project
Ran a live Facebook Lead Generation campaign for a local pharmacy business in Patna, Bihar.
Final Results — 7 Days:
→ 64 Leads generated
→ ₹18.83 Cost per Lead
→ ₹1,210 total spent
→ 38,426 people reached
→ 50,846 impressions
Campaign completed successfully. Full case study below.
Impact
Visual highlights from the recent meta ads campaign rollout.
Watch full video
The Setup
→ Campaign Objective: Lead Generation
→ Budget: ₹200/day
→ Location: Mithapur, Patna — 5km radius
→ Audience: Age 25-55, no interest targeting
→ Ad Format: Video ad
→ Lead Form: Name + Phone number only
The ad creative was a simple video recorded at the pharmacy — authentic, local, real.
Day 1 Results:
→ Leads generated: 6
→ Cost per Lead: ₹17.23
→ Amount spent: ₹103
→ Reach: 1,936 people
→ Impressions: 2,225
Key Learnings
1. Hyperlocal targeting works.5km radius in a specific area = highly relevant audience = low CPL.
2. Simple creative beats polished. A real video shot at the pharmacy converted better than any stock image would have.
3. Lead form should have a maximum of 2 fields. Name + Phone only. Every extra field reduces the completion rate.
4. Not every lead is a buyer. 6 leads came in — 2 showed genuine interest. That's 33% — above industry average.
Day 2 Update:
→ Total Leads: 12
→ Cost per Lead: ₹18.08
→ Total Spent: ₹216.92
→ Reach: 3,968
→ Impressions: 4,842
Day 3 Update:
→ Total Leads: 22
→ Cost per Lead: ₹16.50
→ Total Spent: ₹363
→ Reach: 8,004
→ Impressions: 9,845
Notable: CPL dropped from ₹18 to ₹16.50; the algorithm is self-optimizing. No changes made to the campaign, just observing.
Day 4 Update:
→ Total Leads: 30
→ Cost per Lead: ₹17.65
→ Total Spent: ₹529.49
→ Reach: 13,368
→ Impressions: 17,233
Day 5 Update:
→ Total Leads: 36
→ Cost per Lead: ₹19.24
→ Total Spent: ₹692.55
→ Reach: 19,749
→ Impressions: 24,748
Day 6 Update:
→ Total Leads: 51
→ Cost per Lead: ₹17.55
→ Total Spent: ₹894.91
→ Reach: 26,859
→ Impressions: 34,691
FINAL RESULTS — Day 7:
→ Total Leads: 64
→ Cost per Lead: ₹18.83 ($0.22)
→ Total Spent: ₹1,210
→ Reach: 38,426
→ Impressions: 50,846
Campaign complete.
Full video analysis on YouTube — coming soon.
Want a similar campaign for your business?
Contact: adtorix@gmail.com
FAQs
What type of campaign was this?
Facebook Lead Generation campaign for a local pharmacy business in Patna, Bihar.
What was the budget?
₹200 per day — total ₹1,210 spent over 7 days.
What results did you get?
64 leads generated in 7 days at ₹18.83 cost per lead.
Total reach: 38,426 people.
What platforms were used?
Facebook and Instagram both — Meta's automatic placement was used.
Is this project ongoing?
Campaign completed successfully in 7 days. Full case study and video available on YouTube.
Can you run a similar campaign for my business?
Yes — contact me at adtorix@gmail.com or call +91-9035751013.
Contact Us
Have questions or want to dive into the Meta ads project? Reach out anytime.